On October 17 at 9 p.m. ET/PT, YMCAs in Canada will be featured in season 4 of the successful TV show Undercover Boss Canada , one of the W Network’s top rated series. The show follows executives as they leave the comfort of their offices to go undercover as employees on the frontline. Be sure to check out Scott Haldane, YMCA Canada’s President and CEO, as he goes undercover at Ys across the country!

About the Show

Each episode features an executive of a major Canadian organization who is transformed into a frontline worker with a covert disguise and a convincing back story. Working alongside the employees, each “undercover boss” takes an often emotional journey, discovering the effects their decisions have on others, the perception of the company, and who the unsung heroes of their workforce are. Most importantly, they learn how to apply what they have gained from the experience – both for their company/organization and for themselves.

Who went Undercover?

Scott Haldane, President and CEO of YMCA Canada went undercover at 4 locations in 3 YMCA Member Association in Canada. As registered charities themselves, each YMCA Member Association has a CEO but they are known well and easily recognized within their own Association. An opportunity was created to have Scott go undercover and learn on behalf of local Member Association CEOs and the broader Canadian YMCA Federation.

Scott shared his thoughts about his experience with us – click play below to hear all about it: 

YMCA Locations Featured

Working closely with CEOs Steve Butz (YMCA of Greater Vancouver), Sharon Peterson (YMCA of Okanagan), and Helene Weir (YMCA of Calgary), Scott went undercover and met the following staff members:

  • Robert Lee YMCA, YMCA of Greater Vancouver
  • YMCA Silver Lake Camp, YMCA of Okanagan
  • YMCA After School Care, YMCA of Greater Vancouver
  • Eau Claire YMCA, YMCA of Calgary

The YMCAs of Northern Alberta, Greater Moncton, Southwestern Ontario and Quebec were also considered for filming, however, the television network ultimately made final decisions about all locations.

The episode featuring the YMCA will be broadcast on October 17 9 p.m. ET/PT on the W Network! Be sure to watch!